8 Best On-Page SEO Techniques

Search Engine Optimization (SEO) helps to rank the websites on different search engines such as Google. The better ranking on search engine result pages means that you are going to get more traffic on your website.  

SEO is classified into two major categories i.e., On-Page SEO & Off-Page SEO.

On-Page SEO means that everything that you can do ON your website to get a better ranking on SERPs. Whereas, Off-page SEO refers to the things that are done outside of your website in order to improve the ranking of the site. 

In this article, we have provided the 8 best On-page SEO techniques that can help you to generate more traffic to your website. For implementing these techniques, you can get the services of Webdesign agency London.

1) Page Titles

The title of the page plays an important role in the SEO strategy. The page, as well as the posts on the page, should have a suitable title. Be creative and choose a unique title for your page. The title should include the major keywords of your page. But avoid repeating the same keywords again in the title. The length of the title must also be under 70 characters.

2) Meta Descriptions

Meta descriptions are presented on SERPs. These descriptions contain the short summary of your website so it should be very attractive as this helps you to get more visitors to your website. You should also include targeted and relevant keywords in your Meta descriptions.

3) Meta Tags

Meta Tags are basically the HTML keywords. These keywords only appear in the code of the website and not on the Search Engine Result Page (SERP). These tags are not visible to the searchers. All relevant keywords must be added in Meta tags. Meta Tags are read by Search Engines in order to get information about your website. The Search Engines rank your page according to the Meta tags provided. So, you should do a good research for providing keywords for Meta tags.

4) URL Structure

One of the most important factors of On-Page SEO is URL Structure.  Search engine friendly URLs must be used in order to provide better searching experience to users. Short URL’s are always recommended as compared to long ones. Moreover, URL’s should only contain alphabets; do not use special characters.

5) Keyword Density

Too many keywords can create a trouble for you as the search engine can spam your website in that case. So, the keyword density must be kept around 1.5%. Keywords must be a mix of LSI (Latent Semantic Indexing) keywords.

6) Image SEO

Images make the website more attractive. Graphics also enhance the visual appearance of the website. Images can be optimized for SEO by including descriptions and Alt Text in it.

Furthermore, large sized images must be compressed before uploading as these images slow down the speed of the website.

7) Internal Linking

Internal linking is an important factor in SEO strategy. With the help of internal linking, you can direct the visitors to the other pages of your website. You can provide internal links to web pages in your blogs. Anchor text must be kept as a keyword while internal linking. You can hire WordPress developer London for generating good and meaningful blogs for your website.

Relevant interlinking can help a lot in improving the ranking of your website in SERPs.

8) Break content 

Break the content of your site into small paragraphs. The tags provided to these headings are known as H1, H2 and, H3 etc. This will help in ranking the website higher on search engine result pages. Moreover, it will be easier for readers to understand the information that will be in the form of short paragraphs. 

So, this article provides eight best On-page SEO techniques. You can direct more traffic to your website by following these techniques. If you know any other technique or if you have any question, please let us know in the comment section below: