When a visitor lands onto your eCommerce website, banner is the first thing that catches the eye. With the increasing popularity of slider banners, the website owners get a great opportunity to showcase their featured products and categories at a prominent and convenient location. When you hire PHP developers to build an eCommerce website, they should know that the banners should integrate an effective, clear and unambiguous call to action compelling the user to click at least once on the button. For startups, it may be better to let go of the slider banner for the time being and placing a static image with a cool introductory text that informs the visitors who you are and what you are here for.
Your eCommerce website should be designed in such a way that the visitors find it easy and comfortable to find out what they are looking to purchase without any hassle. As a customer shops his/her way through your eStore, it is essential that pertinent information is provided at each and every juncture to make the shopping experience interesting, exciting and simple. A customer should be able to make informed decisions during all the phases of shopping. A healthy user experience for a customer at your website will translate into enhanced traffic and hence sales at your eStore. Hence, it becomes mandatory that your website is engaging, interactive and user-friendly and that it does scare the customer away because of its inherent complexities and unattractive design. In this article, we’ll be sharing with you some crucial design elements that will help your website gain traction among your potential clients and maximize your return on investment.
