Search Engine Optimization (SEO) helps to
rank the websites on different search engines such as Google. The better
ranking on search engine result pages means that you are going to get more
traffic on your website.
SEO is classified into two major categories
i.e., On-Page SEO & Off-Page SEO.
On-Page SEO means that everything that
you can do ON your website to get a better ranking on SERPs. Whereas, Off-page
SEO refers to the things that are done outside of your website in order to
improve the ranking of the site.
In this article, we have provided the 8
best On-page SEO techniques that can help you to generate more traffic to your
website. For implementing these techniques, you can get the services of Webdesign agency London.
1)
Page Titles
The title of the page plays an important
role in the SEO strategy. The page, as well as the posts on the page, should
have a suitable title. Be creative and choose a unique title for your page. The
title should include the major keywords of your page. But avoid repeating the
same keywords again in the title. The length of the title must also be under 70
characters.
2)
Meta Descriptions
Meta descriptions are presented on
SERPs. These descriptions contain the short summary of your website so it
should be very attractive as this helps you to get more visitors to your
website. You should also include targeted and relevant keywords in your Meta
descriptions.
3)
Meta Tags
Meta Tags are basically the HTML keywords.
These keywords only appear in the code of the website and not on the Search
Engine Result Page (SERP). These tags are not visible to the searchers. All
relevant keywords must be added in Meta tags. Meta Tags are read by Search
Engines in order to get information about your website. The Search Engines rank
your page according to the Meta tags provided. So, you should do a good
research for providing keywords for Meta tags.
4)
URL Structure
One of the most important factors of On-Page
SEO is URL Structure. Search engine
friendly URLs must be used in order to provide better searching experience to
users. Short URL’s are always recommended as compared to long ones. Moreover,
URL’s should only contain alphabets; do not use special characters.
5)
Keyword Density
Too many keywords can create a trouble for
you as the search engine can spam your website in that case. So, the keyword
density must be kept around 1.5%. Keywords must be a mix of LSI (Latent
Semantic Indexing) keywords.
6)
Image SEO
Images make the website more attractive.
Graphics also enhance the visual appearance of the website. Images can be
optimized for SEO by including descriptions and Alt Text in it.
Furthermore, large sized images must be
compressed before uploading as these images slow down the speed of the website.
7)
Internal Linking
Internal linking is an important
factor in SEO strategy. With the help of internal linking, you can direct the
visitors to the other pages of your website. You can provide internal links to
web pages in your blogs. Anchor text must be kept as a keyword while internal
linking. You can hire WordPress developer London for generating good and meaningful
blogs for your website.
Relevant interlinking can help a lot in
improving the ranking of your website in SERPs.
8) Break
content
Break the content of your site into small
paragraphs. The tags provided to these headings are known as H1, H2 and, H3
etc. This will help in ranking the website higher on search engine result
pages. Moreover, it will be easier for readers to understand the information
that will be in the form of short paragraphs.
So, this article provides eight best
On-page SEO techniques. You can direct more traffic to your website by
following these techniques. If you know any other technique or if you have any
question, please let us know in the comment section below:
